B2B marketplace growth

A growth consultancy for B2B marketplaces

We bring more buyers and sellers to B2B marketplaces, by building your organic presence while walking qualified leads to your door, so it keeps working even after we stop.

Book a growth call See the proof

Also for B2B communities, agencies and SaaS platforms with directories, communities or marketplaces.

40,000+Listings on a B2B marketplace we grew from five people
1M+Monthly users reached on that same platform
275+Editorial collaborations run in one live program
94%Of referred accounts still active after onboarding

Leads and organic growthfrom the same engine.

One engine, two outputs: qualified leads this quarter, organic growth that keeps paying after.

What we do

Four jobs, one compounding engine.

A marketplace needs sellers worth buying from and buyers worth selling to, at the same time. These four jobs build both sides, and each one leaves something you keep when the campaign stops.

01

Get you found in Google

We get your marketplace written about on real industry websites, and we link those mentions to the pages where people sign up. We never buy links or pay directories, because Google penalises it and it stops working.

  • Earned placements on real company domains
  • Links pointed at category and conversion pages
  • Site architecture and internal linking built to scale
02

Bring sellers onto your platform

We find the suppliers, vendors or agencies you want listed, approach them with an offer worth saying yes to, and stay with them until they are actually using the platform rather than just registered.

  • A target list of the operators you actually need
  • An offer built around what they want
  • Onboarding until they are active, not just signed up
03

Get you named in ChatGPT and AI answers

More and more buyers ask ChatGPT or Google's AI summary who to use, and never click a normal search result. We write and structure your pages so those tools quote you by name, then track which answers mention you.

  • Category definitions and comparisons AI can quote
  • Structured data and FAQ coverage on key pages
  • Tracking of which AI answers cite you
04

Turn listings into paying subscribers

Businesses pay to stay listed only if the platform wins them work. We generate real enquiries for the companies on your marketplace, which is what makes them renew, and we build the subscription and referral programmes around that.

  • Real enquiries for the businesses on your platform
  • Paid subscriber, partner and referral programs
  • Lead quality tracked through to renewal
Proof

Multiple platforms. The same engine.

We are not a vendor that ships a campaign and leaves. We work inside the team, on your roadmap and in your channels, and stay until the engine runs without us. Headline outcomes below. The mechanics are the playbook, and we walk through the underlying data live on a call.

B2B agency B2B marketplace
40,000+Listings, from five people at launch

Built the seller side and the search traffic that took the platform past a million monthly users and made it a category reference.

Full story on a call →
Design B2B marketplace, still running today
100+Earned editorial placements in a single campaign

A collaboration program that turned recognition into links, content and tracked commercial pipeline. Since scaled past 275 collaborations.

Full story on a call →
SaaS product, partner motion
94%Of referred accounts still active

The same approach, applied to a subscription product. Referred signups arriving as real accounts inside the product in six weeks, not form fills.

Full story on a call →
Water and wastewater B2B marketplace
10x+Organic impressions, within 6 months

Applied from the first vendor onward in a technical B2B category. Within six months of starting on site architecture and content, organic visibility had grown more than tenfold.

Full story on a call →
Four programs, one engine
Featured in
Forbes Business Council, official member Fast Company Adweek Authority Magazine Pulse 2.0
Who you work with

An extension of your team, not an agency at arm’s length.

You deal with the people doing the work. No junior handoff after the pitch, no account layer in between. Clients bring us in for a program and keep us because we operate like staff who happen to have built this four times before.

Gianluca Ferruggia

Gianluca Ferruggia

Founder, Growth and Revenue

Fractional CRO and CMO, and former General Manager of DesignRush, where he scaled a B2B marketplace from startup to 3,200% growth and over a million monthly organic visitors, leading a 150-person international team. Forbes Business Council contributor.

Jamie Onisto

Jamie Onisto

Partner

Leads client services at Digica, running the relationships and delivery behind our marketplace growth programs. Comes from an advertising and marketing background, previously at Omnicom, where he led delivery for Cisco, Vanguard and PlayStation on above-the-line campaigns.

Karen Sosoban

Karen Sosoban

Content Director

Former Content Director at DesignRush, where she grew top-ranking articles by 54% and organic traffic by 114%. Ten years in B2B and B2C content for brands including HP and Pfizer.

Florentina Schinteie

Florentina Schinteie

SEO Director

Former Head of SEO at DesignRush, where she grew site traffic 22x and traffic value 400x. 15+ years in SEO, guiding agencies including Digital Silk through major Google algorithm updates.

Services

Four services, one agency.

All services →
Industries

Four markets we know deeply.

01B2B marketplaces & directories10 verticals→02B2B communitiesExpert and fractional networks→03Marketing, design & development agenciesAgency growth→04SaaS platformsSubscription growth→
All industries →
How we compare

Digica vs. an agency, a fractional hire or an in-house role.

Four ways to add growth capacity to a B2B marketplace, side by side.

Digica compared with the usual ways to grow a B2B marketplace
DigicaGrowth agencyFractional CRO or CMO aloneIn-house hire
Who does the workThe senior team you met on the callOften a junior team after the pitchOne senior personOne person, new to your category
ScopeTraffic, supply, AI visibility, leads and salesUsually one channelStrategy, execution needs a teamTheir own function
How you work togetherInside your team, on your roadmap and in your channelsAccount manager and a monthly reportPart time, alongside other clientsFull time, in house
What stays when it endsOwned assets: rankings, placements, programs, playbooksResults stop when the spend stopsA plan, plus what your team builtDepends on retention
B2B marketplace track recordScaled a B2B marketplace to 40,000+ listings and 1M+ monthly usersGeneralistVariesVaries
FAQ

Questions we hear first.

What does Digica do?

Digica is a B2B marketplace growth agency. We help B2B marketplaces acquire supply, generate demand and build revenue, covering everything from traffic through to enquiries and sales. We also work with agencies, B2B communities and SaaS platforms.

Who is Digica for?

B2B marketplaces, digital agencies, B2B communities that need organic traffic, and SaaS tools with directories, communities or marketplaces. We do not work with B2C marketplaces.

Are you a B2B marketplace growth agency or a consultancy?

Both, and the terms are used interchangeably. Digica is a B2B marketplace growth agency in that you hire us as an outside team, and a growth consultancy in that you get senior operators rather than account managers. What you actually get is a fractional CRO and CMO plus a full team for content, search and client delivery, working inside your roadmap and channels rather than at arm’s length.

How is this different from paid acquisition?

Ads stop producing the day the budget stops. We build owned assets, such as rankings, earned placements, AI citations and partner programs, that keep producing after a campaign ends.

How do you get a B2B marketplace cited in ChatGPT and AI Overviews?

We give AI systems something clear to quote: category definitions, comparison pages, structured data, FAQ coverage and earned mentions on authoritative domains. Then we track which answers cite you.

What results has the team delivered?

A B2B marketplace grown from five people to 40,000+ listings and 1M+ monthly users. 275+ editorial collaborations in one live program. 94% of referred SaaS accounts still active after onboarding. 10x+ organic impressions within six months for a water and wastewater marketplace.

Do you buy links?

No. We earn editorial placements on real company domains and point them at the pages that convert. No paid directories, no bought links.

How do we start?

Book a 30 minute growth call. We tell you what we would do first, and whether we are the right people to do it.

Tell us where your funnel stalls.

Thirty minutes. We will tell you what we would do first, and whether we are the right people to do it.

Book a growth call
gianluca@digica.it  ·  +351 938 221 200
Or send us a note