We help B2B marketplaces acquire supply, generate demand and build revenue engines that compound. An embedded team and an owned asset, from traffic to qualified leads and sales.
Also for B2B communities, agencies and SaaS platforms with directories, communities or marketplaces.
Most B2B marketplaces buy attention and stop growing the day the budget stops. We build the asset underneath instead, so every campaign leaves something behind.
Earned editorial placements on real company domains, pointed at the pages that actually convert. No paid directories, no bought links.
Hand-picked operators brought onto the platform through an offer they want, so the people you need arrive already activated.
Search now starts inside ChatGPT and AI Overviews. We structure your category so you are the source those answers cite.
Your members stay for the leads they win. We generate new paid subscribers and high-intent enquiries for the businesses on your platform, which is what turns a listing into a renewal.
We are not a vendor that ships a campaign and leaves. We work inside the team, on your roadmap and in your channels, and stay until the engine runs without us. Headline outcomes below. The mechanics are the playbook, and we walk through the underlying data live on a call.
Built the supply side and the organic engine that took the platform past a million monthly users and made it a category reference.
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A collaboration program that turned recognition into links, content and tracked commercial pipeline. Since scaled past 275 collaborations.
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The same engine pointed at a subscription product. Referred signups arriving as real accounts inside the product in six weeks, not form fills.
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Applied from the first vendor onward in a technical B2B category. Within six months of starting on site architecture and content, organic visibility had grown more than tenfold.
Full story on a call →
You deal with the people doing the work. No junior handoff after the pitch, no account layer in between. Clients bring us in for a program and keep us because we operate like staff who happen to have built this four times before.
Fractional CRO and CMO, and former General Manager of DesignRush, where he scaled a B2B marketplace from startup to 3,200% growth and over a million monthly organic visitors, leading a 150-person international team. Forbes Business Council contributor.
Account Director from advertising and marketing, previously at Omnicom. Has led client relationships and delivery for Cisco, Vanguard and PlayStation on above-the-line campaigns.
Former Content Director at DesignRush, where she grew top-ranking articles by 54% and organic traffic by 114%. Ten years in B2B and B2C content for brands including HP and Pfizer.
Former Head of SEO at DesignRush, where she grew site traffic 22x and traffic value 400x. 15+ years in SEO, guiding agencies including Digital Silk through major Google algorithm updates.
Four ways to add growth capacity to a B2B marketplace, side by side.
| Digica | Growth agency | Fractional CRO or CMO alone | In-house hire | |
|---|---|---|---|---|
| Who does the work | The senior team you met on the call | Often a junior team after the pitch | One senior person | One person, new to your category |
| Scope | Traffic, supply, AI visibility, leads and sales | Usually one channel | Strategy, execution needs a team | Their own function |
| How you work together | Embedded in your team, roadmap and channels | Account manager and a monthly report | Embedded, part time | Full time, in house |
| What stays when it ends | Owned assets: rankings, placements, programs, playbooks | Results stop when the spend stops | A plan, plus what your team built | Depends on retention |
| B2B marketplace track record | Scaled a B2B marketplace to 40,000+ listings and 1M+ monthly users | Generalist | Varies | Varies |
Digica is a B2B marketplace growth team. We help B2B marketplaces acquire supply, generate demand and build revenue, covering the full funnel from traffic to qualified leads and sales. We also work with agencies, B2B communities and SaaS platforms.
B2B marketplaces, digital agencies, B2B communities that need organic traffic, and SaaS tools with directories, communities or marketplaces. We do not work with B2C marketplaces.
Neither on its own. You get a fractional CRO and CMO plus a full team for content, search and client delivery, working inside your roadmap and channels.
Ads stop producing the day the budget stops. We build owned assets, such as rankings, earned placements, AI citations and partner programs, that keep producing after a campaign ends.
We give AI systems something clear to quote: category definitions, comparison pages, structured data, FAQ coverage and earned mentions on authoritative domains. Then we track which answers cite you.
A B2B marketplace grown from five people to 40,000+ listed agencies and 1M+ monthly users. 275+ editorial collaborations in one live program. 94% of referred SaaS accounts still active after onboarding. 10x+ organic impressions within six months for a water and wastewater marketplace.
No. We earn editorial placements on real company domains and point them at the pages that convert. No paid directories, no bought links.
Book a 30 minute growth call. We tell you what we would do first, and whether we are the right people to do it.
Thirty minutes. We will tell you what we would do first, and whether we are the right people to do it.
Book a growth call