Insights

Notes on marketplace growth.

Liquidity, go-to-market and the AI answer engines that decide who buyers find first.

What we write about

  • Marketplace liquidity: the metric that shows whether supply and demand actually meet
  • Go-to-market for B2B and AI marketplaces: which side, which category, first
  • Marketplace SEO: category, listing and programmatic pages that bring buyers
  • Generative engine optimization: being the source AI answers cite
  • Vendor acquisition, onboarding and renewal

Start here

Pick the guide that matches your goal
If you want toRead
Get more buyers from searchCategory Page SEO for Marketplaces
Get cited in ChatGPT and AI OverviewsGEO for Marketplaces
Fix an empty side of the marketplaceMarketplace Go-To-Market When Both Sides Are Customers
Recruit vendors who stay and renewHow to Attract Vendors to a B2B Marketplace (and Keep Them)
Turn listed vendors into active onesMarketplace Vendor Onboarding: Why Listed Is Not Live
Know if the marketplace is workingLiquidity Is the Only Marketplace Metric That Compounds
Choose how the platform makes moneyMarketplace Business Models
Budget for outside helpGrowth Consultant Cost: Pricing Models and What to Expect

All articles

How B2B Marketplaces Reach 1M Monthly Organic Visitors30 October 2026 · 15 min read · Gianluca Ferruggia Best B2B Food Marketplaces for Restaurants and Retail30 October 2026 · 13 min read · Jamie Onisto Best Fabric and Textile Marketplaces for Brands in 202630 October 2026 · 12 min read · Gianluca Ferruggia Best Aviation Parts Marketplaces in 202629 October 2026 · 13 min read · Jamie Onisto Best Creator and Designer Communities to Join in 202629 October 2026 · 13 min read · Gianluca Ferruggia B2B Marketplace Software: Build, Buy or White-Label?29 October 2026 · 14 min read · Jamie Onisto AI Data Sourcing: How Brokers Grow Data Acquisition28 October 2026 · 14 min read · Gianluca Ferruggia Best Commercial Real Estate Marketplaces in 202628 October 2026 · 13 min read · Jamie Onisto Best Real Estate Directories and Communities28 October 2026 · 13 min read · Gianluca Ferruggia B2B Ecommerce Strategy: The Marketplace Playbook27 October 2026 · 14 min read · Jamie Onisto Best Advertising Marketplaces for B2B Media Buying27 October 2026 · 13 min read · Jamie Onisto Best Manufacturing Directories: Thomasnet Alternatives27 October 2026 · 14 min read · Gianluca Ferruggia How to Grow a B2B Marketplace: A Stage-by-Stage Guide26 October 2026 · 14 min read · Jamie Onisto How to Sell Data to AI Companies: A Licensing Guide26 October 2026 · 14 min read · Gianluca Ferruggia Best B2B Directories to List Your Business in 202626 October 2026 · 13 min read · Jamie Onisto Best Alternative Data Providers for Investors in 202626 October 2026 · 13 min read · Gianluca Ferruggia Best Places to Sell Data in 2026: Brokers and Platforms24 October 2026 · 13 min read · Gianluca Ferruggia Best B2B Data Providers in 2026: Data Brokers Compared24 October 2026 · 13 min read · Jamie Onisto B2B Ecommerce Trends 2026 for Marketplace Operators24 October 2026 · 13 min read · Jamie Onisto Best Places to Buy Datasets for AI Training in 202623 October 2026 · 13 min read · Jamie Onisto Best Data Annotation and AI Training Data Companies23 October 2026 · 13 min read · Gianluca Ferruggia AI Training Data Market: Who Buys, Who Sells, Who Wins23 October 2026 · 14 min read · Gianluca Ferruggia AI in Procurement: What It Means for B2B Marketplaces22 October 2026 · 13 min read · Jamie Onisto B2B Marketplace Growth Strategy: What Works in 202622 October 2026 · 14 min read · Gianluca Ferruggia Best Surplus and Used Industrial Equipment Marketplaces22 October 2026 · 13 min read · Jamie Onisto Best Event and Venue Marketplaces for Business Events22 October 2026 · 13 min read · Gianluca Ferruggia Best Procurement Marketplaces for B2B Buyers in 202622 October 2026 · 12 min read · Jamie Onisto Best Software Review Sites in 2026: G2 Alternatives21 October 2026 · 13 min read · Gianluca Ferruggia Best Staffing Marketplaces in 2026, by Fill Speed21 October 2026 · 13 min read · Jamie Onisto Best Solar Marketplaces and Directories for Installers21 October 2026 · 13 min read · Gianluca Ferruggia Best Agriculture Marketplaces in 2026, by Reach20 October 2026 · 13 min read · Gianluca Ferruggia Best Startup Directories and Product Hunt Alternatives20 October 2026 · 13 min read · Jamie Onisto Best Developer Communities in 2026, Ranked by Activity20 October 2026 · 13 min read · Jamie Onisto Best Legal Directories and Marketplaces for Businesses19 October 2026 · 13 min read · Gianluca Ferruggia Best Supplier Databases and Directories for B2B in 202619 October 2026 · 13 min read · Jamie Onisto Best SaaS Directories to List Your Product in 202619 October 2026 · 13 min read · Gianluca Ferruggia What Is a Cloud Marketplace? AWS vs Azure vs Google18 October 2026 · 13 min read · Jamie Onisto Best B2B and Business Communities to Join in 202618 October 2026 · 13 min read · Gianluca Ferruggia Best Agency Directories in 2026: Clutch Alternatives18 October 2026 · 13 min read · Jamie Onisto Best Influencer Marketplaces for B2B Brands in 202616 October 2026 · 12 min read · Gianluca Ferruggia Best Expert Networks in 2026, by Pool and Compliance16 October 2026 · 13 min read · Jamie Onisto Best B2B Ecommerce Marketplace Platforms in 202616 October 2026 · 13 min read · Gianluca Ferruggia Best Freelance Marketplaces for Businesses in 202615 October 2026 · 12 min read · Jamie Onisto Best Software Marketplaces for SaaS Vendors in 202615 October 2026 · 12 min read · Gianluca Ferruggia Best Community Platforms for B2B Communities in 202615 October 2026 · 13 min read · Jamie Onisto Google UGC Fresh Data Program: What B2B Platforms Should Do14 October 2026 · 6 min read · Gianluca Ferruggia Best API Marketplaces and Directories in 202614 October 2026 · 12 min read · Gianluca Ferruggia Best Startup Communities in 2026, Ranked by Members14 October 2026 · 12 min read · Jamie Onisto Best AI Tools Directories in 2026, Compared on Traffic14 October 2026 · 12 min read · Gianluca Ferruggia Google's AI Content Rule: What B2B Sites Must Change13 October 2026 · 6 min read · Gianluca Ferruggia Best Upwork Alternatives in 2026, Compared on Fees13 October 2026 · 12 min read · Jamie Onisto Best Wholesale Marketplaces for Retailers in 202613 October 2026 · 13 min read · Gianluca Ferruggia Best AI Agent Marketplaces in 2026: Reach and Vetting13 October 2026 · 12 min read · Jamie Onisto Best Load Boards in 2026, Ranked by Loads and Reach12 October 2026 · 13 min read · Gianluca Ferruggia Best Talent Marketplaces in 2026: Who Vets Hardest12 October 2026 · 13 min read · Jamie Onisto Best B2B Marketplaces in 2026: 7 Examples by Industry12 October 2026 · 14 min read · Gianluca Ferruggia Paid vs Organic Marketplace Growth: A Founder Lesson9 October 2026 · 12 min read · Jamie Onisto Best B2B Logistics Marketplaces in 2026: Top 5 Compared9 October 2026 · 15 min read · Jamie Onisto Best data marketplaces in 2026: 10 platforms compared7 October 2026 · 18 min read How to Attract Vendors to a B2B Marketplace (and Keep Them)2026-10-01 · 13 min readHow to attract vendors to a B2B marketplace: seed one category at a time, hand-pick supply with an offer vendors want, and deliver leads they renew for. Growth Consultant Cost: Pricing Models and What to Expect2026-10-01 · 14 min readWhat a growth consultant, fractional CMO or embedded growth team costs, how the four pricing models compare, and what you should have by month 3. Marketplace Vendor Onboarding: Why Listed Is Not Live2026-10-01 · 13 min readVendor onboarding for B2B marketplaces: an activation-first process for profile completion, first response and first lead, with metrics and failure modes. Category Page SEO for Marketplaces: The Money Page Guide2026-10-01 · 13 min readCategory page SEO for B2B marketplaces: which pages to index, merge or noindex, faceted navigation, supply data content, internal links and AI visibility. Marketplace Business Models: How B2B Platforms Make Money2026-10-01 · 13 min readCommission, subscription, lead fees, listings, SaaS and data: which marketplace business model fits which B2B category, and the renewal test to pick one. The 7 Best B2B Marketplace Growth Consultants in 20262026-09-28 · 5 min readA practical shortlist of B2B marketplace growth consultants for 2026: who they are, what they do best, what they cost, and how to choose between them. GEO for Marketplaces: Turn Category and Listing Pages into AI Citations2026-09-28 · 5 min readHow B2B marketplaces get cited by ChatGPT, Perplexity and Google AI Overviews: what to change on category and listing pages, and how to measure it. Go-To-Market for AI Marketplaces: What Works and When to Hire a Consultant2026-09-28 · 4 min readHow AI marketplaces go to market in 2026: solve the cold start on both sides, use hyperscaler channels wisely, and know when to hire a GTM consultant. Liquidity Is the Only Marketplace Metric That Compounds2026-09-15 · 14 min readGMV flatters. Marketplace liquidity tells the truth. The match rates, slice-level volume thresholds and dollar numbers that decide if buyers return. Marketplace Go-To-Market When Both Sides Are Customers2026-09-15 · 13 min readMarketplace GTM means funding two acquisition motions from one budget. Real unit costs for suppliers and buyers, and how to sequence spend on both sides. Being the Source AI Answer Engines Cite: A GEO Playbook2026-09-15 · 11 min readBuyers now ask AI assistants who to hire. How B2B marketplaces become the source ChatGPT and other answer engines cite, and what it takes to earn it. Your Marketplace Listings Are Not Your Marketplace Strategy2026-09-10 · 7 min readListings don't make a growth channel. Why marketplaces only compound once they have a community, and what American Express understood about it.