Internal linking is the cheapest ranking lever most sites never pull: no new content, no outreach, just authority pointed where it earns.
Book a growth callOn most sites it is the homepage and the privacy policy, because templates link them everywhere. The commercial pages that should rank sit at the end of a long chain, receiving almost nothing. Meanwhile orphan pages exist that nothing links to at all.
Every page with no internal links in, found and either linked or retired.
Link paths restructured so the pages that earn get the signal.
Rules and templates that create relevant links as content grows, rather than one-off manual passes.
Descriptive anchors instead of read more, so each link carries a signal.
We crawl the site the way an engine does, with and without JavaScript, and show you the gap between what a person sees and what a machine sees.
Usually your development team builds from our specification and brief, which keeps the knowledge with you. If you would rather not carry the work, our in-house developers build it instead — the expertise is there either way.
We re-test as Googlebot and as the named AI crawlers, and keep checking as the site changes.
It costs nothing to point it somewhere better.
Enough to be useful, few enough to mean something. There is no magic number; relevance decides.
It compounds with scale, but even fifty pages usually have orphans and misdirected authority.
Partly. Rules handle the bulk; the commercial pages get decided deliberately.
We will show you which pages are orphaned and where your authority is going.
Book a growth call