Category systems, listing templates and faceted navigation engineered so thousands of pages stay fast, crawlable and worth indexing.
Book a growth callA marketplace is a page-generation machine. Done well it produces thousands of pages that each answer a real search. Done badly it produces thousands of near-duplicates, burns crawl budget on filter combinations and gets the useful pages ignored along with the rest.
Service, sector and location combinations built where search volume justifies them, not wherever the database allows.
Crawlable filters for combinations that matter, parameters handled so the rest never reach an index.
Enough unique, structured content per page that each one stands on its own.
Adding a vertical or a region extends the system rather than requiring new templates.
We crawl the site the way an engine does, with and without JavaScript, and show you the gap between what a person sees and what a machine sees.
Usually your development team builds from our specification and brief, which keeps the knowledge with you. If you would rather not carry the work, our in-house developers build it instead — the expertise is there either way.
We re-test as Googlebot and as the named AI crawlers, and keep checking as the site changes.
The category page that ranks tells a buyer how to choose, not just who is available.
We build the discovery layer — categories, listings, search, navigation. Transactions and accounts usually stay with your product team.
Then this is re-architecture: fixing facets, consolidating duplicates and rebuilding the category system without losing rankings.
However many you can make genuinely useful. The limit is content depth, not a number.
We will size how many pages are worth building and in what order.
Book a growth call