Menus, hubs and link paths designed so visitors find what they came for and crawlers reach every page that matters.
Book a growth callNavigation is where human experience and crawlability are the same problem. A menu with forty items overwhelms a visitor and flattens the signal telling engines what matters. Pages buried four clicks deep get visited rarely by people and crawled rarely by machines.
Grouped by how buyers think, not how the team is organised, with each group earning a hub page.
The pages that matter reachable in two or three clicks, from navigation rather than a sitemap alone.
Dropdowns and mobile menus that open, close and expand reliably — the detail most often broken.
Internal links that concentrate authority on commercial pages instead of spreading it evenly.
We crawl the site the way an engine does, with and without JavaScript, and show you the gap between what a person sees and what a machine sees.
Usually your development team builds from our specification and brief, which keeps the knowledge with you. If you would rather not carry the work, our in-house developers build it instead — the expertise is there either way.
We re-test as Googlebot and as the named AI crawlers, and keep checking as the site changes.
Navigation is the one asset that serves both audiences at once.
No. It is structure, labelling and linking. The visual design usually stays as it is.
From search demand, your commercial priorities and how buyers describe the problem — in that order.
Sometimes. Where it does, redirect mapping is part of the work so nothing is lost.
We will show you what it costs you in clicks and in crawl depth.
Book a growth call