Migrations are where organic traffic quietly disappears. We plan the redirects, stage the rollout and verify nothing was lost.
Book a growth callMost traffic losses in a replatform are avoidable and discovered too late. A URL changes with no redirect, a template drops its schema, a staging site gets indexed. Each is small on its own, and together they can remove years of accumulated authority in a weekend.
Every existing URL accounted for, mapped one-to-one where possible, with chains and loops eliminated.
Titles, descriptions, schema, canonicals and internal links compared old against new.
Launch in stages where the platform allows, so a problem affects a section rather than the site.
Crawl, index and ranking monitoring through the window where losses actually appear.
We crawl the site the way an engine does, with and without JavaScript, and show you the gap between what a person sees and what a machine sees.
Usually your development team builds from our specification and brief, which keeps the knowledge with you. If you would rather not carry the work, our in-house developers build it instead — the expertise is there either way.
We re-test as Googlebot and as the named AI crawlers, and keep checking as the site changes.
Nothing breaks visibly. Traffic just stops arriving, and by the time anyone notices the cause is weeks back.
Before the URL structure is decided. Brought in after launch, we are doing recovery rather than prevention.
Yes, and that is the usual arrangement: your team runs the build while we specify the redirects, verify parity and monitor the launch. Where you would rather hand the whole migration over, our in-house team can run it end to end.
Expect four to eight weeks of monitoring before you can call a migration clean.
A short call on the platform, the URL structure and where the risk sits.
Book a growth call