Schema markup that states, in machine-readable terms, who you are and what you offer — instead of leaving it to be inferred from prose.
Book a growth callEngines and assistants build an understanding of your business from whatever signals exist. Without structured data they infer it from page copy, which is ambiguous, and from third-party sources, which you do not control. Structured data is the one place you state it directly.
Organization markup with your legal identity, locations and profiles, so the name maps to the business.
Markup for what you sell, so it can appear in rich results and be quoted accurately.
Author, dates, word count and breadcrumbs — the fields assistants lean on when attributing.
Every type checked against the validators and re-checked as templates change.
We crawl the site the way an engine does, with and without JavaScript, and show you the gap between what a person sees and what a machine sees.
Usually your development team builds from our specification and brief, which keeps the knowledge with you. If you would rather not carry the work, our in-house developers build it instead — the expertise is there either way.
We re-test as Googlebot and as the named AI crawlers, and keep checking as the site changes.
Everything else is inference.
Not directly. It improves how you are understood and represented, which affects rich results and citation — both of which move traffic.
Organization and WebSite always. Then Service, Article, BreadcrumbList, FAQ or Product depending on what you publish.
Yes, and plenty do it wrong. The common failures are invented types, mismatched entities and markup that contradicts the visible page.
We will tell you what an engine currently believes about your business.
Book a growth call