The structure that makes a site usable with a screen reader is largely the structure that makes it legible to a crawler.
Book a growth callAccessibility is usually framed as compliance, which undersells it. Correct headings, labelled controls, real alt text and sensible focus order are the same signals engines and assistants use to understand a page. Sites that fail accessibility usually parse badly too.
Automated checks plus keyboard and screen-reader testing, because automation catches perhaps a third of issues.
Heading order, landmarks and labels corrected where they are generated, not page by page.
Written for the content, which also gives engines something to read.
Readable text and visible focus states, the two failures users notice first.
We crawl the site the way an engine does, with and without JavaScript, and show you the gap between what a person sees and what a machine sees.
Usually your development team builds from our specification and brief, which keeps the knowledge with you. If you would rather not carry the work, our in-house developers build it instead — the expertise is there either way.
We re-test as Googlebot and as the named AI crawlers, and keep checking as the site changes.
Headings, labels and alt text are how a screen reader and a crawler both make sense of a page.
WCAG 2.2 AA is the usual target, and what most procurement and legislation reference.
Increasingly, depending on market and sector. We will tell you what applies; a lawyer confirms it.
Indirectly but genuinely. Better structure, better alt text and better semantics all help parsing.
We will run it against the standard and tell you what it would take to pass.
Book a growth call