When a buyer asks an assistant who to use, it answers from articles written by other people. We get your brand into those articles, and corrected in the ones that already describe you wrongly.
Book a growth callAssistants do not rank pages the way a search engine does. They read across the web and summarise what they find, and most of what they find about you sits on somebody else's site: industry roundups, comparison posts, category guides, trade press. If those pieces do not name you, there is nothing for the model to repeat. Your own site can be flawless and you will still be missing from the shortlist.
We start from the questions that decide a shortlist in your category, not vanity keywords, and find which sources the assistants lean on to answer them.
For each of those prompts we list the articles already being cited that never mention you. That list is the work: those are the pages a buyer's answer is assembled from.
We approach the publishers behind those pieces and get your brand named in them, in context, described the way you would describe yourself.
Plenty of brands are in the sources already and losing anyway, because the description is two years old, has the positioning wrong, or ranks them under a competitor. Fixing an existing mention often moves more than adding a new one.
We run your category's buying questions through the assistants and record who gets named, which sources they pull from, and where you are absent or described wrongly.
We go to the publishers behind those articles, agree the placement or the correction, and write copy that fits their piece rather than reading as an advert for you.
Success is how often you are named when a buyer asks, and whether what is said about you is right. We report on that, and keep working the gaps that remain.
Link building was built for an index that counted votes. An assistant is doing something else: reading what other people wrote about you and repeating it. What it needs is your name, in the right context, in a piece it already trusts. A link with no sentence around it gives it nothing to say.
GEO is what we do to your own pages so an assistant can read and quote them. This is the other half: the pages you do not own. Most clients need both, and the audit tells us which is holding you back.
Longer than a campaign and shorter than SEO. Publishers run to their own schedules, so the first placements take weeks rather than days, and visibility moves once a handful have landed rather than after the first one.
No, and be careful of anyone who does. Nobody controls what a model says. What we control is whether the sources behind the answer name you and describe you accurately, which is the part that moves the outcome.
Two numbers: how many mentions are live in the sources assistants cite for your prompts, and how often you are named in the answers themselves over time. Both are tracked from the start so you can see the first against the second.
No. It works for any business whose buyers ask an assistant for a shortlist, which is most of them now. We work with B2B marketplaces, B2B communities, agencies and SaaS platforms.
Thirty minutes. We will run your category's questions live on the call and show you who gets named, and whether you do.
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