Industries · Hospitality supply

Hospitality supply marketplace growth from the opening order to every reorder.

We help hospitality supply marketplaces and hospitality directories recruit the suppliers hotels, restaurants and venues need, and the operators who source, reorder and come back for the next project.

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For hospitality supply marketplaces, food service equipment platforms and hospitality supplier directories serving hotels, restaurants and venues
The problem

Why do hospitality supply marketplaces struggle to keep operators ordering?

Hotels, restaurants and venues buy in two very different ways. Consumables such as amenities, linens, disposables and cleaning supplies are reordered on a routine, often by whoever is on shift, from the distributor already set up in the system. Equipment, furniture and services are bought in bursts around openings and renovations, with specs, lead times and installation to compare. Platforms built for one pattern lose the other, and operator groups expect approved catalogs and consolidated invoicing before they switch. Growth comes from category pages that match both buying modes, suppliers with real coverage and reorder flows that fit how a busy property works.

What you get

What we work on with you.

01

Supplier and distributor recruitment

We recruit the equipment makers, distributors, amenity suppliers and service providers operators search for, by category and region, where your supply is thin.

02

Hotel and restaurant supply pages

Pages built around operator searches such as hotel amenities wholesale, commercial kitchen equipment or restaurant supply for multi-site groups, with specs, lead times and delivery areas shown up front.

03

Approved catalogs and reorder flows

Approved product lists, par level reorders and consolidated invoicing that move a property or group from a trial order to routine ordering on the platform.

04

AI search visibility

Structured supplier, category and service area data so assistants cite your marketplace when operators ask where to source hotel or restaurant supplies.

How we work

Three steps, one engine.

01

Map buying modes and gaps

We separate routine reorders from project buys, then find where each has too few credible suppliers for the operators you serve.

02

Recruit and package suppliers

Suppliers are onboarded with catalogs, specs, delivery areas and terms that a purchasing manager can approve quickly.

03

Grow and retain operators

Pages, AI answers and account flows bring operators in, then make routine reorders and the next project easiest on the platform.

Who it is for

Is this for you?

This fits hospitality supply marketplaces, food service equipment platforms, hotel and restaurant supply networks and hospitality supplier directories that connect suppliers and service providers with hotels, restaurants, caterers and venues.

  • Properties order once, then return to their old distributor
  • Suppliers see project leads but no reorders
  • Your category pages do not rank for operator searches
  • Directory listings do not renew

A proven playbook, pointed at your problem

40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live program. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.

Why Digica

An embedded team, not an agency at arm's length.

01

A senior team, no handoff

Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. B2B content from Karen Sosoban. B2B SEO from Florentina Schinteie. Client delivery from Jamie Onisto.

02

Operators, not vendors

We have built the same engine across multiple marketplaces, our own and our clients'. We work inside your team, on your roadmap and in your channels.

03

An asset you keep

Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.

See the case studies →
At a glance

Operator-led growth vs. price-led growth.

Two ways to grow a hospitality supply marketplace
Operator-led growthPrice-led growth
PagesCategory, buying mode and regionOne page per product
Operator proofSpecs, lead times, delivery areasA price and a photo
Operator actionA par level reorder on accountA one-off order on a card
Supplier valueRoutine orders and project leadsPrice shoppers who leave
OutcomeAccounts that order every weekChurn after the discount
Further reading

Guides from the team.

FAQ

Questions we hear first.

Q

What is a hospitality supply marketplace?

A hospitality supply marketplace is a B2B platform where suppliers and distributors sell equipment, consumables, amenities and services to hotels, restaurants and venues, usually with account pricing, delivery areas and reordering in one place. Growth depends on supplier coverage in the categories and regions operators buy from.

Q

How do hospitality supply marketplaces attract suppliers?

By showing them operators. Suppliers list where hotels, restaurants and venues already search for their category, and stay when the platform brings routine reorders as well as one-off project inquiries.

Q

How do hospitality marketplaces keep operators reordering?

By fitting how properties already buy: approved catalogs, par level reorders, consolidated invoicing and delivery that staff on any shift can rely on, so going back to a phone order feels slower.

Q

Do you work with hospitality directories as well as transactional marketplaces?

Yes. Hospitality supplier directories follow the same engine: category and service pages that rank, verified supplier profiles and inquiry flows that turn operator searches into leads suppliers renew for.

Q

How do hospitality supply marketplaces get cited by AI assistants?

With clear, structured pages about categories, suppliers, service areas and lead times, plus earned editorial mentions. Assistants cite sources that answer the operator's question directly.

Related services

Where this connects.

Tell us which categories your operators buy most.

Thirty minutes. We will tell you which categories we would win first, and whether we are the right people to do it.

Request a hospitality supply marketplace plan
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