Buyers arrive through category and listing pages, not your homepage. We build marketplace SEO around those pages, so search brings buyers ready to enquire and vendors ready to list.
Book a growth callGeneric SEO treats a marketplace like a blog. It ranks articles for research searches and calls it growth. The searches that matter are commercial: a buyer looking for a category, a location, a type of provider. If your category and listing pages are thin, duplicated or badly linked, those buyers land on a competitor.
Which pages should exist, which should merge, how they link. The structure that lets authority reach the pages that convert.
Location and attribute pages built on real supply, so they rank and survive Google updates.
Editorial placements on real company domains, pointed at your category pages. No bought links.
Category definitions, comparisons and proof on the page, so AI answers cite your marketplace.
We map where traffic, supply and leads come from today, and where they stall. You get a ranked list of leaks and a 90 day plan with owners.
Pages that match buyer searches, earned authority pointed at them, and structure that AI answers can quote. Built on your site, owned by you.
We work inside your team on monthly targets for traffic, qualified leads and sales, and stay until the engine runs without us.
Marketplace SEO fits B2B marketplaces and directories with hundreds or thousands of listings: agency and service marketplaces, industrial and technical B2B platforms, and vertical directories.
40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live programme. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.
Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. Content and search from Karen Sosoban. Client delivery from Jamie Onisto.
We have built the engine four times on our own platforms and clients. We work inside your team, on your roadmap and in your channels.
Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.
| Marketplace SEO | Generic SEO | |
|---|---|---|
| Money pages | Category, location and listing pages | Homepage and blog articles |
| Target searches | Commercial: a category, a location, a type of provider | Research and informational |
| Core work | Architecture, internal linking, thin content control | Keywords and new articles |
| Authority | Earned placements pointed at category pages | Links to the homepage or blog |
| Result | Buyers ready to enquire, vendors ready to list | Traffic that rarely enquires |
A marketplace earns most of its traffic from category, location and listing pages generated from supply. Marketplace SEO is about that architecture, internal linking and thin content control, not just blog articles.
Category pages that match commercial searches and already have supply behind them. They convert best and pass authority to listings.
Yes, when every page is backed by real supply and unique information. Empty or duplicated pages get filtered out and can drag the whole site down.
No. We earn editorial placements on real company domains and point them at the pages that convert.
Buyers now get shortlists inside ChatGPT and AI Overviews. Clear category definitions, comparisons and proof on your pages make your marketplace the source those answers cite.
Thirty minutes. We will tell you what we would do first, and whether we are the right people to do it.
Book a growth call