We help B2B marketplaces recruit the right suppliers, in the categories where buyer demand already exists, and onboard them until they are active. Part of our B2B marketplace growth practice.
Request a supply planMost supply campaigns count signups. The problem shows up later: incomplete profiles, slow replies, and vendors who churn at renewal because the leads were thin. Supply has to be recruited where demand exists, and activated, before it counts.
Built category by category from buyer searches and gaps in your current supply, not from a purchased database.
Recognition, visibility, leads or tools. We design the reason to list around what the vendor values, so the right ones say yes.
Profile completion, first response and first lead tracked per vendor. Signed up is not the finish line.
We track qualified leads per vendor through to renewal, because that is what keeps supply on the platform.
We find the categories and locations where buyers search and your supply is thin.
Outreach, the offer and onboarding run with your team, one category at a time.
Active vendors, response rates and qualified leads per vendor, reported monthly.
Supply acquisition fits B2B marketplaces and directories that need more of the right vendors: agency and service directories, industrial and technical marketplaces, and new categories you are about to open.
40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live program. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.
Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. B2B content from Karen Sosoban. B2B SEO from Florentina Schinteie. Client delivery from Jamie Onisto.
We have built the engine four times on our own platforms and clients. We work inside your team, on your roadmap and in your channels.
Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.
| Demand-led supply acquisition | Volume-led supply acquisition | |
|---|---|---|
| Target | Categories where buyers already search | Any vendor willing to list |
| Offer | Built around what the vendor values | A free listing |
| Success metric | Active vendors and leads per vendor | Signups |
| Onboarding | Until first response and first lead | Ends at signup |
| Outcome | Supply that renews | Inactive listings |
Start with demand. We find the categories where buyers search and supply is thin, build a target list of the vendors buyers want, and bring them in with an offer they value. Then we onboard them until they respond to leads.
Usually supply, but only in the categories where demand already exists. Recruiting vendors everywhere at once spreads demand thin and leaves most of them without leads.
Vendors renew for the business they win. We track qualified leads per vendor and fix the categories where leads are thin before renewal comes round.
No. Target lists are built from buyer searches, category gaps and hand research, then contacted with an offer the vendor wants.
It is the supply side of the engine. It works alongside demand generation, marketplace SEO, liquidity and monetization, so new vendors arrive where buyers already are.
Thirty minutes. We will tell you where we would start recruiting, and whether we are the right people to do it.
Request a supply plan