We build predictable acquisition channels for buyers and project opportunities on your B2B marketplace: search, AI answers, earned editorial and partners. Measured in qualified leads for your vendors, not sessions. Part of our B2B marketplace growth practice.
Request a demand planBroad traffic fills dashboards, not vendor inboxes. Buyers with a project arrive through specific searches, comparisons and recommendations. When demand lands on pages with no matching supply, or on content with no next step, it leaks before it becomes a lead.
Category and comparison searches, AI answers and earned editorial placements that reach buyers with a live project.
We send buyers to the categories where your supply can serve them, so visits turn into matches.
Briefs, request forms and routing that give vendors the detail they need to respond.
The metric vendors renew for, tracked by category and by source.
We map buyer searches, AI answers and referral sources by category and rank them by intent.
Pages, earned authority and partner programs on your site, owned by you.
Monthly targets for qualified leads. Channels that miss get fixed or cut.
Demand generation fits B2B marketplaces with supply in place and buyers who are hard to reach: service and agency marketplaces, industrial platforms, and marketplaces whose paid acquisition no longer scales.
40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live program. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.
Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. B2B content from Karen Sosoban. B2B SEO from Florentina Schinteie. Client delivery from Jamie Onisto.
We have built the engine four times on our own platforms and clients. We work inside your team, on your roadmap and in your channels.
Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.
| Owned demand engine | Paid traffic | |
|---|---|---|
| Source | Search, AI answers, editorial, partners | Ads |
| Cost over time | Falls as assets compound | Rises with competition |
| Metric | Qualified leads per vendor | Clicks and sessions |
| Targeting | Categories with supply to serve buyers | Wherever the budget reaches |
| When spend stops | Keeps producing | Stops |
We build owned channels that reach buyers with a live project: category and comparison pages, AI answer visibility, earned editorial placements and partner programs. Then we point that demand at the categories where your supply can serve it.
It can test a category, but it is not the engine. Paid traffic stops when the budget stops. We focus on owned assets that keep producing qualified leads.
Qualified leads per vendor, by category and source. Sessions and signups are inputs. Leads that vendors respond to and win are the output.
Buyers will not come without supply, and suppliers will not stay without buyers. We solve it one category at a time: seed supply where demand exists, then point demand at those categories until they are liquid.
It is the buyer side of the engine. It runs alongside supply acquisition, marketplace SEO, liquidity and monetization, so new buyers find suppliers ready to respond.
Thirty minutes. We will tell you which channel we would build first, and whether we are the right people to do it.
Request a demand plan