Industries · Wholesale and retail supply

Wholesale marketplace growth that turns first orders into reorders.

We help B2B wholesale marketplaces and wholesale directories recruit the brands retailers want, and the retailers who order, reorder and stay.

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For wholesale marketplaces, wholesale directories and supplier platforms serving independent retail and hospitality
The problem

Why do wholesale marketplaces struggle to keep retailers ordering?

Retailers try a new brand once, then reorder by email or through a sales rep, and the marketplace never sees the second order. Brands start to question commission on repeat business, and the best ones push their stockists off the platform. Meanwhile category pages for searches such as wholesale candles or wholesale coffee are thin, so new retailers never find you. Growth comes from category pages that rank, brands that bring their own retailers and reorder flows that are easier than leaving.

What you get

What we work on with you.

01

Brand and supplier recruitment

We recruit the brands and manufacturers retailers search for, by category, region and price point, where your catalog is thin.

02

Wholesale category pages

Pages built around retailer searches such as wholesale gifts, wholesale coffee or local food wholesale, with minimums, terms and brand stories that convert.

03

First order to reorder flows

Onboarding, terms and reorder prompts that move a retailer from a trial order to a regular account, on the platform.

04

AI search visibility

Structured brand and category data so assistants cite your marketplace when retailers ask where to buy wholesale.

How we work

Three steps, one engine.

01

Map categories and gaps

We find the categories retailers search for and where your brand supply is thin or uncompetitive.

02

Recruit and package brands

Brands are onboarded with catalogs, minimums, terms and stories that retailers can evaluate in minutes.

03

Grow and retain retailers

Pages, AI answers and account flows bring retailers in, then make reordering on the platform the easiest option.

Who it is for

Is this for you?

This fits B2B wholesale marketplaces, wholesale directories and supplier platforms that connect brands and manufacturers with independent retailers, hospitality buyers and specialty stores.

  • Retailers order once and do not come back
  • Brands question commission on repeat orders
  • Your category pages do not rank for wholesale searches
  • You are expanding into new regions or categories

A proven playbook, pointed at your problem

40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live program. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.

Why Digica

An embedded team, not an agency at arm's length.

01

A senior team, no handoff

Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. B2B content from Karen Sosoban. B2B SEO from Florentina Schinteie. Client delivery from Jamie Onisto.

02

Operators, not vendors

We have built the same engine across multiple marketplaces, our own and our clients'. We work inside your team, on your roadmap and in your channels.

03

An asset you keep

Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.

See the case studies →
At a glance

Reorder-led growth vs. first-order-led growth.

Two ways to grow a wholesale marketplace
Reorder-led growthFirst-order-led growth
PagesCategory, region and brand storyOne page per product
Retailer proofMinimums, terms, reviewsA price list
Retailer actionA reorder in one clickA one-off trial order
Brand valueRepeat retailers on the platformOne-time buyers
OutcomeOrder volume that compoundsChurn after the promotion
Further reading

Guides from the team.

FAQ

Questions we hear first.

Q

What is a wholesale marketplace?

A wholesale marketplace is a platform where brands and manufacturers sell to retailers and other business buyers at wholesale prices, usually with minimum orders, payment terms and reordering in one place. Growth depends on brand depth in the categories retailers search for.

Q

How do wholesale marketplaces keep retailers reordering?

By making the second order easier on the platform than off it: saved catalogs, one-click reorders, payment terms and support that a retailer would lose by ordering direct.

Q

How do wholesale marketplaces recruit brands?

By showing them retailers. Brands join where retailers already search for their category, and stay when repeat orders stay on the platform.

Q

Do you work with wholesale directories as well as transactional marketplaces?

Yes. Directories that sell supplier listings follow the same engine: category pages that rank, verified suppliers and lead flows that turn retailer searches into enquiries suppliers renew for.

Q

How do wholesale marketplaces get cited by AI assistants?

With clear, structured pages about categories, brands and terms, plus earned editorial mentions. Assistants cite sources that answer the retailer's question directly.

Related services

Where this connects.

Tell us which categories your retailers reorder.

Thirty minutes. We will tell you which categories we would win first, and whether we are the right people to do it.

Request a wholesale marketplace plan
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