We help B2B marketplaces increase the probability that a buyer finds a relevant supplier, and that a supplier receives qualified opportunities, category by category. Part of our B2B marketplace growth practice.
Request a liquidity roadmapA marketplace is many small markets. Some categories are liquid, most are not. Averages hide this, so teams add traffic and supply everywhere and wonder why matches stay flat. Liquidity is fixed one category at a time, by balancing supply and demand inside it.
Match rate, time to first response and repeat use for each category and location, so you see which markets work.
A ranked plan per category: recruit vendors here, send buyers there, merge or pause the rest.
Search, filters, briefs and routing that put the right suppliers in front of each request.
One liquidity metric with owners, reviewed monthly alongside traffic, leads and revenue.
We instrument match rate, response time and repeat use by category from your own data.
Supply acquisition and demand generation pointed at the categories closest to tipping.
Liquid categories become the base for the next ones, through internal links, search and supply referrals.
Liquidity work fits B2B marketplaces whose traffic and supply do not turn into enough matches: lead generation marketplaces, service directories, industrial platforms and marketplaces expanding into new categories.
40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live program. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.
Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. B2B content from Karen Sosoban. B2B SEO from Florentina Schinteie. Client delivery from Jamie Onisto.
We have built the engine four times on our own platforms and clients. We work inside your team, on your roadmap and in your channels.
Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.
| Liquidity by category | Site-wide averages | |
|---|---|---|
| North star | Matches per category | Total sessions and signups |
| Decision | Where to add supply or demand | Add more of everything |
| Weak categories | Visible and fixed | Hidden in the average |
| Vendor experience | Leads they renew for | Uneven, often none |
| Outcome | Growth that compounds | Growth that leaks |
The likelihood that a buyer finds what they need, or a listing finds a buyer, within a reasonable time. It is measured per category, because a marketplace is many small markets.
Match rate per category, time to first supplier response, the share of vendors receiving qualified leads, and repeat use by buyers. Together they show whether more traffic will compound or leak.
Category by category. We find the categories closest to tipping, add supply where buyers wait and demand where vendors wait, and improve matching so requests reach the right suppliers.
Deepen first. A few liquid categories grow faster than many thin ones, and they give search, supply and demand a base to expand from.
Liquidity is the measure that ties supply acquisition, demand generation, marketplace SEO and monetization together. It tells you which of them to push next.
Thirty minutes. We will tell you which category we would tip first, and whether we are the right people to do it.
Request a liquidity roadmap