We help B2B marketplaces turn profiles, subscriptions, promoted listings, leads and transactions into revenue, and keep it at renewal. Part of our B2B marketplace growth practice.
Request a revenue reviewMost B2B marketplaces pick a revenue model early and keep it. Then renewals slip, because what vendors pay for and what they get have drifted apart. A model only works when the vendor can see the business it brings.
Commission, subscription, lead fees, promoted listings or paid profiles, chosen by how buyers and vendors transact in each category.
Tiers built around the outcome a vendor buys, with clear upgrade paths.
Lead quality and vendor results tracked, so the renewal conversation starts with proof.
Pipeline, offers and messaging for selling paid plans to the vendors already listed.
Revenue per vendor by category, plan and source, and where renewals are lost.
Pricing, packaging and upgrade paths, tested first on the categories with the strongest liquidity.
We run the vendor sales motion with your team and track renewals against value delivered.
Monetization work fits B2B marketplaces with active supply and a revenue model that no longer matches it: directories moving from free to paid, lead marketplaces adding subscriptions, and platforms adding promoted listings or transactions.
40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live program. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.
Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. B2B content from Karen Sosoban. B2B SEO from Florentina Schinteie. Client delivery from Jamie Onisto.
We have built the engine four times on our own platforms and clients. We work inside your team, on your roadmap and in your channels.
Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.
| Value-led monetization | Model-led monetization | |
|---|---|---|
| Starting point | What vendors win on the platform | A pricing page copied from a competitor |
| Pricing | By category and outcome | One price for every category |
| Renewal | Backed by leads delivered | A negotiation |
| Upsell | A clear upgrade path | Discounts |
| Outcome | Revenue that compounds | Revenue that churns |
Commission on transactions, vendor subscriptions, lead fees, promoted or featured listings, paid profiles, and SaaS or data products sold to vendors. Most B2B marketplaces combine two or three.
It depends on how buyers and vendors transact. Where deals close off platform, subscriptions and lead fees work better than commission. Where transactions happen on platform, commission can fit.
Deliver leads first, then package them. Vendors upgrade when they can see the business a plan brings, so we tie each tier to a measurable outcome.
Once a category is liquid enough that vendors receive qualified leads. Charging before that drives churn at the first renewal.
It is where supply acquisition, demand generation and liquidity turn into revenue. Monetization works when the rest of the engine delivers value vendors can see.
Thirty minutes. We will tell you what we would change first, and whether we are the right people to do it.
Request a revenue review