Industries · Industrial and MRO

Industrial marketplace growth that brings RFQs, not browsers.

We help industrial, manufacturing and MRO marketplaces win the engineers and buyers who search by part, spec and capability, and recruit the suppliers who can answer them. Part of our B2B marketplace growth practice.

Request an industrial growth plan
For industrial, manufacturing, sourcing and MRO marketplaces
The problem

Why do industrial marketplaces stall after launch?

Industrial buyers search by part number, material, tolerance and certification. Most marketplaces publish thin supplier profiles that answer none of it, so the engineer goes back to a known distributor. Supply has to carry capability data, and pages have to match the way specs are searched.

What you get

What we work on with you.

01

Capability-led supplier recruitment

We recruit manufacturers and distributors by process, material and certification in the categories buyers search, then onboard them until their profiles answer an RFQ.

02

Spec and category pages that rank

Category, process and material pages built from your supply data, so engineers land on a shortlist rather than a search box.

03

A qualified RFQ flow

Lead capture, routing and response time tracked per supplier, so buyers get answers and suppliers renew.

04

AI search visibility

Structured capability data and comparisons so assistants cite your marketplace when buyers ask who can make a part.

How we work

Three steps, one engine.

01

Map searched capabilities

We find the processes, materials and parts buyers search for and where your supply is thin.

02

Recruit and enrich supply

Suppliers are brought in category by category, with the data an engineer needs to shortlist them.

03

Route demand to response

Pages, AI answers and RFQ routing point qualified buyers at suppliers who reply.

Who it is for

Is this for you?

This fits B2B marketplaces and sourcing platforms that connect industrial buyers with manufacturers, machine shops, distributors and MRO suppliers.

  • Engineers find you but leave without sending an RFQ
  • Supplier profiles lack capability and certification data
  • A few categories carry all of your demand
  • You are opening a new process, material or region

A proven playbook, pointed at your problem

40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live program. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.

Why Digica

An embedded team, not an agency at arm's length.

01

A senior team, no handoff

Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. B2B content from Karen Sosoban. B2B SEO from Florentina Schinteie. Client delivery from Jamie Onisto.

02

Operators, not vendors

We have built the engine four times on our own platforms and clients. We work inside your team, on your roadmap and in your channels.

03

An asset you keep

Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.

See the case studies →
At a glance

Capability-led growth vs. directory-led growth.

Two ways to grow an industrial marketplace
Capability-led growthDirectory-led growth
Supplier dataProcesses, materials, tolerances, certificationsName, address and logo
PagesBuilt around how specs are searchedOne page per company
Buyer actionQualified RFQ to the right suppliersA contact form
Supplier valueRFQs they can quote onA listing
OutcomeRepeat sourcing on the platformOne-off visits
Further reading

Guides from the team.

FAQ

Questions we hear first.

Q

How do industrial B2B marketplaces get more RFQs?

By matching how engineers search. Build pages around processes, materials and certifications, enrich supplier profiles with capability data, and route each request to suppliers who can quote. Volume follows relevance.

Q

Which suppliers should an industrial marketplace recruit first?

The ones buyers already search for and cannot find. We start from search demand by process and material, then recruit the manufacturers and distributors that fill those gaps.

Q

Does SEO work for industrial and MRO marketplaces?

Yes, when pages carry real specification data. Part, process and material searches are specific and high intent, and few competitors publish pages that answer them.

Q

How long does it take to see results?

Supplier activation shows within weeks. Organic and AI search visibility for new category pages usually builds over three to six months.

Q

Do you work with industrial marketplaces outside the US?

Yes. We work worldwide and plan categories and regions together, since industrial supply is often local.

Related services

Where this connects.

Tell us which parts and processes your buyers search for.

Thirty minutes. We will tell you where we would start, and whether we are the right people to do it.

Request an industrial growth plan
Or send us a note