We help B2B advertising marketplaces and media buying platforms recruit the publishers, newsletters and podcasts advertisers want, and the advertisers who book, measure and come back.
Request an advertising marketplace planB2B advertisers buy on audience, not reach. They want to know who reads a newsletter or listens to a podcast, by role, industry and company size, before they commit budget. Most media marketplaces show a rate card and a subscriber claim, so buyers test one placement, see unclear results and go back to agencies or direct deals. Publishers with strong audiences leave when their inventory sits unsold. Growth comes from audience pages that rank for how advertisers search, verified audience data and reporting that makes the second booking an easy decision.
We recruit the newsletters, podcasts and B2B publishers advertisers search for, by industry, role and audience, where your inventory is thin.
Pages built around advertiser searches such as advertise in tech newsletters, B2B podcast sponsorships or buy advertising to reach finance leaders, with audience data, formats and rates in one place.
Self-serve booking, creative approval and post-campaign reporting that move an advertiser from a test placement to a recurring budget on the platform.
Structured audience and inventory data so assistants cite your marketplace when marketers ask where to buy advertising for a B2B audience.
We find the audiences, industries and formats advertisers search for and where your inventory is thin or unproven.
Publishers are onboarded with audience data, formats, rates and past results that a media buyer can evaluate quickly.
Pages, AI answers and reporting bring advertisers in, then turn test placements into budgets that renew on the platform.
This fits B2B advertising marketplaces, newsletter and podcast sponsorship platforms, media buying platforms and B2B media networks that connect publishers with advertisers and agencies.
40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live program. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.
Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. B2B content from Karen Sosoban. B2B SEO from Florentina Schinteie. Client delivery from Jamie Onisto.
We have built the same engine across multiple marketplaces, our own and our clients'. We work inside your team, on your roadmap and in your channels.
Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.
| Audience-led growth | Inventory-led growth | |
|---|---|---|
| Pages | Audience, industry and format | One page per publication |
| Advertiser proof | Verified audience and past results | A rate card |
| Advertiser action | A test that becomes a budget | A one-off placement |
| Publisher value | Sold inventory and repeat sponsors | Listings that sit unsold |
| Outcome | Ad spend that renews | Churn after the first test |
An advertising marketplace is a platform where businesses find and buy ad inventory and sponsorships from publishers, newsletters, podcasts and other media, with audience data, formats and rates in one place. Growth depends on inventory that reaches the audiences advertisers search for.
By selling their inventory. Publishers list where advertisers already search for their audience, and stay when bookings arrive regularly, creative approval is simple and payment is on time.
With proof after every placement. Clear reporting, audience data that matches what was promised and easy rebooking make the second campaign a simple decision instead of a new evaluation.
Most take a commission on each booking, charge publishers or advertisers a subscription, or sell managed campaigns on top of self-serve. The right mix depends on whether buyers book on the platform or negotiate direct.
With clear, structured pages about audiences, formats and publishers, plus earned editorial mentions. Assistants cite sources that answer the advertiser's question directly, such as where to reach a given role or industry.
Thirty minutes. We will tell you which audiences we would win first, and whether we are the right people to do it.
Request an advertising marketplace plan