Industries · Data and analytics

Data marketplace growth that turns datasets into repeat buyers.

We help data marketplaces, analytics marketplaces and marketing data platforms recruit the providers buyers need and the business buyers who subscribe, renew and expand.

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For data marketplaces, analytics and marketing data platforms, and AI data exchanges
The problem

Why do data marketplaces struggle to convert buyers?

Data buyers search by use case, coverage, freshness and format, and they need to trust the sample before they sign. Catalogues full of dataset names with no context look like risk. Providers leave when listings never turn into contracts. Growth comes from use case pages, clear samples and provider proof that answers the buyer question first.

What you get

What we work on with you.

01

Data provider recruitment

We recruit the data and analytics providers buyers search for, by use case, coverage and industry, where your catalogue is thin.

02

Dataset and use case pages

Pages built around buyer questions such as marketing attribution data, firmographic data or industry datasets, with coverage, freshness and samples.

03

Trial to contract flows

Sample, trial and procurement flows that move a curious analyst to a signed subscription, then to expansion.

04

AI search visibility

Structured dataset and provider data so assistants cite your marketplace when buyers ask where to source data.

How we work

Three steps, one engine.

01

Map use cases and gaps

We find the data use cases buyers search for, including marketing analytics, and where your provider supply is thin.

02

Recruit and package providers

Providers are onboarded with samples, documentation and coverage proof that buyers can evaluate quickly.

03

Grow and expand buyers

Pages, AI answers and account flows bring buyers in, then expand them to more datasets.

Who it is for

Is this for you?

This fits B2B data marketplaces, analytics and marketing analytics marketplaces, data exchanges, AI training data platforms and marketing data platforms that connect data providers with business buyers.

  • Buyers browse datasets but rarely sign
  • Providers list once and go quiet
  • Your catalogue pages do not rank for use cases
  • You are adding marketing, AI or industry data categories

A proven playbook, pointed at your problem

40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live program. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.

Why Digica

An embedded team, not an agency at arm's length.

01

A senior team, no handoff

Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. B2B content from Karen Sosoban. B2B SEO from Florentina Schinteie. Client delivery from Jamie Onisto.

02

Operators, not vendors

We have built the engine four times on our own platforms and clients. We work inside your team, on your roadmap and in your channels.

03

An asset you keep

Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.

See the case studies →
At a glance

Use case-led growth vs. catalogue-led growth.

Two ways to grow a data marketplace
Use case-led growthCatalogue-led growth
PagesUse case, industry and coverageOne page per dataset
Buyer proofSamples, freshness, documentationA dataset name and a price
Buyer actionA trial that turns into a contractA contact form
Provider valueContracts and renewalsListings with no buyers
OutcomeRepeat and expanding buyersOne-off purchases
Further reading

Guides from the team.

FAQ

Questions we hear first.

Q

What is a data marketplace?

A data marketplace is a platform where data providers list datasets and business buyers find, evaluate and license them, often with samples, documentation and procurement in one place. Growth depends on provider depth in the use cases buyers search for.

Q

Do you work with marketing analytics marketplaces?

Yes. Marketing analytics, attribution and audience data marketplaces follow the same engine: use case pages, trusted providers and flows that turn trials into contracts.

Q

How do data marketplaces attract providers?

By showing them demand. Providers join where buyers already search for their kind of data and stay when listings turn into contracts.

Q

How do data marketplaces get cited by AI assistants?

With clear, structured pages about use cases, coverage and providers, plus earned editorial mentions. Assistants cite sources that answer the question directly.

Q

Where do you start?

With a growth audit: which data use cases have demand, where provider supply is thin, and which category to win first.

Related services

Where this connects.

Tell us which data your buyers need.

Thirty minutes. We will tell you which use cases we would win first, and whether we are the right people to do it.

Request a data marketplace plan
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