B2B marketplaces do not go to market like software. You have two audiences, two motions, and a launch that only counts once both sides show up.
Schedule a GTM strategy auditYou launched, the numbers looked fine for a quarter, and the platform still feels empty. Here is why that happens. The SaaS playbook you inherited assumes one customer. You have two, and neither is worth anything without the other. So you filled the side that was easier to sell to and waited for the hard side to arrive. It did not. Nothing in your funnel is broken. The shape of the plan was wrong before you started.
Which side do you seed first? In our experience that is the wrong question, because you cannot have one without the other. What you need is the small number of moves that give both sides a reason to show up at once, and we will help you find the ones that work in your category.
Not a channel list. Named sources, in sequence, with the offer each one actually responds to. Get the first hundred right and they do the recruiting for you, because the next hundred arrive to something worth joining. That is the point where it starts to compound.
What does a good first quarter actually look like for you? If the answer is signups, you will not find out whether this worked until it is too late to change course. We agree measures tied to real activity on the platform, so you can see it working or failing while you can still act.
Most B2B marketplace plans we see have two or three lines quietly burning budget against the wrong side of the market. We will tell you which ones, and you can put that money where it moves something.
We’ve helped grow B2B marketplaces to more than 40,000 listed vendors and over a million monthly users. We will walk through how, and what applies to you, on the call.
Ninety minutes on your GTM, and you will leave knowing which side to press, what to cut, and what the first ninety days should produce.
Schedule a GTM strategy audit