You need marketplace growth leadership now, not after a six month hire. You get a senior operator who has scaled a B2B marketplace to 40,000+ listed agencies, plus the content, search and account team to execute.
Book a growth callMost marketplaces reach the point where growth needs an owner before they can justify, or find, a full time CMO. Agencies execute without owning the outcome. A first marketing hire inherits a strategy nobody wrote. A fractional CMO closes that gap: one person accountable for traffic, supply and qualified demand, working inside your team from week one.
Week one starts with your funnel, not a deck. Where buyers come from, where supply stalls, where leads go cold. You get a 90 day plan your team can run.
A marketplace grows when both sides move. We plan vendor acquisition and buyer acquisition as one system, so neither side waits for the other.
Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush. Content and search from Karen Sosoban. Client delivery from Jamie Onisto. No junior handoff.
Category pages, earned authority and AI visibility stay with you when the engagement ends.
We map where traffic, supply and leads come from today, and where they stall. You get a ranked list of leaks and a 90 day plan with owners.
Pages that match buyer searches, earned authority pointed at them, and structure that AI answers can quote. Built on your site, owned by you.
We work inside your team on monthly targets for traffic, qualified leads and sales, and stay until the engine runs without us.
A fractional CMO fits marketplaces between seed and Series B, platforms between marketing leaders, and boards that want a growth owner before committing to a full time executive.
40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live programme. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.
Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. Content and search from Karen Sosoban. Client delivery from Jamie Onisto.
We have built the engine four times on our own platforms and clients. We work inside your team, on your roadmap and in your channels.
Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.
| Digica fractional CMO | Full-time CMO | Solo fractional CMO | Agency | |
|---|---|---|---|---|
| Who executes | A team for content, search and delivery | A team you still need to hire | Your existing team | The agency team |
| Marketplace experience | Built the engine four times | Varies | Varies | Usually generalist |
| Supply and demand | Managed together | Depends on the hire | Often demand only | Usually one side |
| Time to start | Starts with a funnel audit | Hiring often takes six months | Weeks | Weeks |
| What stays | Plan, playbooks and owned assets | The person, while they stay | A plan | Results stop when spend stops |
A senior marketing leader who works part time inside your company, owning strategy, budget and results, without the cost and hiring time of a full time executive.
It depends on stage and scope. We agree the cadence up front: weekly leadership time plus a team that executes between sessions.
Strategy without execution stalls. You get the leader and the content, search and account people who ship the work, so nothing waits for a hire.
When the engine is running and the plan needs a permanent owner. Part of our job is to make that hire easier: a working playbook, clear metrics and a team that knows them.
Marketplaces are our core, and the same engine works for agencies, B2B communities and SaaS platforms with directories or marketplaces.
Thirty minutes. We will tell you what we would do first, and whether we are the right people to do it.
Book a growth call