We help chemical, ingredients, plastics and raw materials marketplaces turn product and grade data into search demand, sample requests and repeat orders. Part of our B2B marketplace growth practice.
Request a chemicals growth planChemical buyers search by product name, grade, CAS number and application, and they need specifications and safety documents before they ask for a sample. Marketplaces that hide this data behind a login are invisible to search and to AI assistants, and suppliers see little return.
We bring in producers and distributors by product family and grade where buyers search and your catalogue is thin.
Indexable pages built from your product data, with the specifications and documents buyers need to shortlist.
Requests that capture grade, volume and application, routed to suppliers who respond.
Structured product data so assistants cite your marketplace when buyers ask where to source a grade.
We find the products, grades and applications buyers search for and where your catalogue has gaps.
Suppliers are onboarded with complete specifications and documents, not just a product name.
Pages, AI answers and request flows move buyers from search to a qualified sample or quote request.
This fits B2B marketplaces and sourcing platforms for chemicals, ingredients, polymers, plastics and other raw materials that connect buyers with producers and distributors.
40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live program. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.
Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. B2B content from Karen Sosoban. B2B SEO from Florentina Schinteie. Client delivery from Jamie Onisto.
We have built the engine four times on our own platforms and clients. We work inside your team, on your roadmap and in your channels.
Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.
| Data-led growth | Catalogue-led growth | |
|---|---|---|
| Product pages | Grade, specs, applications and documents | Product name and a contact button |
| Indexation | Public and structured | Hidden behind login |
| Buyer action | Qualified sample or quote request | Generic enquiry |
| Supplier value | Requests that match their grades | Low-quality enquiries |
| Outcome | Repeat orders on the platform | Deals that move offline |
Publish what buyers search for. Indexable product, grade and application pages with specifications let buyers shortlist before they ask, so the requests that arrive are qualified.
Usually yes for specifications and applications. Price can stay gated. Hiding product data removes you from search and AI answers without protecting anything buyers cannot get elsewhere.
From demand gaps. We list the products and grades buyers search for that your catalogue lacks, then recruit producers and distributors with an offer built around qualified requests.
By making the platform useful after the first order: documents, reorders and account tools. The right business model matters too, which we cover in our marketplace monetization work.
Yes. We plan by product family and region together, since supply and regulation are often local.
Thirty minutes. We will tell you where we would start, and whether we are the right people to do it.
Request a chemicals growth plan