Industries · Water and wastewater

Water and wastewater marketplace growth, proven in the category.

We help water, wastewater and environmental marketplaces connect utilities, industrial plants and engineers with the technology and service providers they need. Part of our B2B marketplace growth practice.

Request a water growth plan
For water, wastewater, environmental and cleantech marketplaces
The problem

Why is water and wastewater a hard marketplace?

Buyers are engineers, utilities and plant operators solving a specific treatment problem, with long cycles and technical due diligence. Suppliers are specialist manufacturers and integrators. Generic directory pages answer neither side, so both keep relying on consultants and trade shows.

What you get

What we work on with you.

01

Technology and supplier recruitment

We recruit treatment technology providers, equipment manufacturers and service firms by application, where engineers search and your supply is thin.

02

Application and category pages that rank

Pages built around treatment problems and technologies, the way engineers search, with the data they need to shortlist.

03

Qualified project requests

Request flows that capture application, flow, standards and timing, routed to providers who can answer.

04

AI search visibility

Category definitions and comparisons so assistants cite your marketplace on treatment and sourcing questions.

How we work

Three steps, one engine.

01

Map applications and demand

We find the treatment problems and technologies buyers search for and where your supply is thin.

02

Recruit and enrich supply

Providers are onboarded with the technical data an engineer needs to shortlist them.

03

Route demand to response

Pages, AI answers and request routing point qualified buyers at providers who reply.

Who it is for

Is this for you?

This fits B2B marketplaces and platforms in water and wastewater treatment, environmental services and adjacent cleantech that connect buyers with technology and service providers.

  • Engineers find you but still go back to consultants
  • Provider profiles lack application and technical data
  • Long sales cycles make growth hard to measure
  • You are opening a new application or region

A proven playbook, pointed at your problem

40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live program. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.

Why Digica

An embedded team, not an agency at arm's length.

01

A senior team, no handoff

Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. B2B content from Karen Sosoban. B2B SEO from Florentina Schinteie. Client delivery from Jamie Onisto.

02

Operators, not vendors

We have built the engine four times on our own platforms and clients. We work inside your team, on your roadmap and in your channels.

03

An asset you keep

Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.

See the case studies →
At a glance

Application-led growth vs. directory-led growth.

Two ways to grow a water and wastewater marketplace
Application-led growthDirectory-led growth
PagesTreatment problems and technologiesCompany listings
Supplier dataApplications, standards, referencesLogo and description
Buyer actionQualified project requestGeneric contact
MeasurementRequests and shortlists per applicationPage views
OutcomeA sourcing habit on the platformOne-off visits
Further reading

Guides from the team.

FAQ

Questions we hear first.

Q

Have you grown a water and wastewater marketplace before?

Yes. On a water and wastewater B2B marketplace, category and supply data work drove 10x+ organic impressions within six months, and those pages became the ones AI assistants quoted.

Q

How do water and wastewater marketplaces find buyers?

By answering treatment questions the way engineers search them. Application and technology pages with real technical data rank, get cited by AI assistants and turn into project requests.

Q

How do you recruit technology providers?

From demand. We list the applications buyers search for that your supply does not cover, then recruit manufacturers and integrators with an offer built around qualified project requests.

Q

How do you measure growth with long sales cycles?

With leading indicators per application: impressions, qualified requests, shortlists and provider response rates, read alongside closed projects.

Q

Do you work outside water?

Yes. The same approach applies to environmental services, energy and other technical B2B categories.

Related services

Where this connects.

Tell us which applications your buyers search for.

Thirty minutes. We will tell you where we would start, and whether we are the right people to do it.

Request a water growth plan
Or send us a note