Industries · Energy, solar, oil and gas

Growth for solar, energy and oil and gas B2B marketplaces, built on qualified suppliers.

We help solar marketplaces, energy procurement platforms and oil and gas supplier directories recruit the suppliers business buyers trust, and the buyers who request quotes, order and come back.

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For solar equipment marketplaces, solar installer directories, energy procurement and trading platforms, and oil and gas supplier directories
The problem

Why do energy marketplaces struggle to turn searches into qualified buyers?

Energy buyers rarely buy on a listing alone. A solar installer needs stock, datasheets and warranty terms before ordering modules or inverters. A business comparing energy contracts wants clear terms and a supplier it can hold to account. An oil and gas operator only shortlists vendors with the right certifications and safety records. Most energy directories show a logo, a phone number and little else, so buyers go back to the distributors they already know, and suppliers stop paying for listings that send no qualified requests. Growth comes from category pages that rank, verified supplier credentials and quote flows buyers trust.

What you get

What we work on with you.

01

Supplier and installer recruitment

We recruit the manufacturers, distributors, installers and service companies your buyers search for, by category, region and certification, where your supply is thin.

02

Energy category pages

Pages built around buyer searches such as solar inverter suppliers, commercial solar installers or oil and gas equipment suppliers, with specs, coverage and credentials in one place.

03

Quote and prequalification flows

Structured quote requests, document checks and prequalification that move a buyer from a first inquiry to a supplier they order from again, on the platform.

04

AI search visibility

Structured supplier, product and category data so assistants cite your marketplace when buyers ask where to source solar equipment, energy supply or oilfield services.

How we work

Three steps, one engine.

01

Map categories and gaps

We find the equipment, services and regions energy buyers search for and where your supplier base is thin or unverified.

02

Recruit and verify suppliers

Suppliers are onboarded with datasheets, certifications, coverage areas and safety records that buyers can check quickly.

03

Grow and retain buyers

Pages, AI answers and quote flows bring buyers in, then make repeat orders and tenders on the platform the easiest option.

Who it is for

Is this for you?

This fits B2B solar marketplaces, solar directories of installers and distributors, energy marketplaces for procurement and trading, and oil and gas marketplaces and supplier directories that connect suppliers with installers, operators and business energy buyers.

  • Suppliers list once and never update credentials
  • Paid directory listings do not renew
  • Buyers request quotes, then order elsewhere
  • Your category pages do not rank for supplier searches

A proven playbook, pointed at your problem

40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live program. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.

Why Digica

An embedded team, not an agency at arm's length.

01

A senior team, no handoff

Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. B2B content from Karen Sosoban. B2B SEO from Florentina Schinteie. Client delivery from Jamie Onisto.

02

Operators, not vendors

We have built the same engine across multiple marketplaces, our own and our clients'. We work inside your team, on your roadmap and in your channels.

03

An asset you keep

Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.

See the case studies →
At a glance

Credential-led growth vs. listing-led growth.

Two ways to grow an energy marketplace
Credential-led growthListing-led growth
PagesCategory, region and certificationOne page per supplier
Buyer proofDatasheets, certifications, safetyA logo and a phone number
Buyer actionA qualified quote requestA cold call to a sales line
Supplier valueQualified requests and repeat ordersA listing buyers skip
OutcomeSuppliers who renewListings that lapse
Further reading

Guides from the team.

FAQ

Questions we hear first.

Q

What is a solar marketplace?

A solar marketplace is a B2B platform where manufacturers and distributors sell modules, inverters, batteries and mounting systems to installers and project developers, usually with stock, pricing and datasheets in one place. Growth depends on supplier depth in the products installers search for.

Q

What is the difference between an energy marketplace and an energy directory?

An energy marketplace handles quotes, orders or contracts on the platform. An energy directory lists suppliers and service companies and sends buyers to contact them. Both grow the same way: category pages that rank, verified suppliers and inquiries that suppliers will pay to receive.

Q

How do oil and gas directories attract suppliers?

By showing them qualified buyers. Oil and gas suppliers list where operators and contractors already search for their equipment or service, and keep paying when the directory sends requests from buyers with a real project and budget.

Q

How do energy marketplaces make money?

Most combine paid supplier listings, featured placement, lead fees and a commission on transactions. Directories lean on listings and leads, while transactional solar and energy marketplaces add a take rate on orders or contracts closed on the platform.

Q

How do energy marketplaces get cited by AI assistants?

With clear, structured pages about products, suppliers, certifications and regions, plus earned editorial mentions. Assistants cite sources that answer the buyer's sourcing question directly and name suppliers they can check.

Related services

Where this connects.

Tell us which categories your energy buyers search for.

Thirty minutes. We will tell you which categories we would win first, and whether we are the right people to do it.

Request an energy marketplace plan
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