Industries · Professional services and agencies

Professional services marketplace growth, from the team that scaled one.

We help agency, consulting, freelance and expert marketplaces grow both the providers and the business buyers who hire them. Part of our B2B marketplace growth practice.

Request a services growth plan
For agency, consulting, freelance, expert and B2B services marketplaces
The problem

Why do services marketplaces plateau?

Buyers search for a service, in a place, for a budget, and want proof before they shortlist. Providers join for leads and leave at renewal when the leads are thin. Category pages, rankings and editorial proof decide who wins the buyer, and who renews.

What you get

What we work on with you.

01

Provider recruitment and activation

We recruit the agencies, firms and experts buyers search for and onboard them until their profiles win shortlists.

02

Category, location and ranking pages

Pages built for service plus location searches, with the proof buyers use to compare providers.

03

Qualified project leads

Briefs that capture scope, budget and timing, routed to providers who fit, so they renew.

04

Editorial authority and AI visibility

Earned placements and structured comparisons so search engines and assistants recommend your marketplace.

How we work

Three steps, one engine.

01

Map services and locations

We find the services and cities buyers search for and where your provider supply is thin.

02

Recruit and activate providers

Providers are brought in with an offer they value and onboarded until they respond to briefs.

03

Grow buyer demand

Pages, editorial authority and AI answers bring business buyers to categories you can serve.

Who it is for

Is this for you?

This fits B2B marketplaces and directories for agencies, consultancies, freelancers, legal, finance and other professional services that sell to businesses.

  • Providers churn at renewal because leads are thin
  • Buyers compare you with large directories and leave
  • Category and location pages do not rank
  • You are adding a new service line or country

A proven playbook, pointed at your problem

40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live program. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.

Why Digica

An embedded team, not an agency at arm's length.

01

A senior team, no handoff

Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. B2B content from Karen Sosoban. B2B SEO from Florentina Schinteie. Client delivery from Jamie Onisto.

02

Operators, not vendors

We have built the engine four times on our own platforms and clients. We work inside your team, on your roadmap and in your channels.

03

An asset you keep

Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.

See the case studies →
At a glance

Proof-led growth vs. listing-led growth.

Two ways to grow a professional services marketplace
Proof-led growthListing-led growth
Provider profilesWork, reviews and specialismsLogo and a paragraph
PagesService plus location, with rankingsOne page per provider
Buyer actionA qualified briefA cold contact form
Provider valueLeads they renew forVisibility only
OutcomeCompounding authority and renewalsChurn on both sides
Further reading

Guides from the team.

FAQ

Questions we hear first.

Q

Have you grown a professional services marketplace before?

Yes. Our founder grew a B2B agency marketplace to 40,000+ listed agencies and over a million monthly users, with 3,200% growth.

Q

How do services marketplaces recruit providers?

From buyer demand. We list the services and locations buyers search for that you lack, then recruit providers with an offer they value, usually qualified leads and visibility.

Q

How do you reduce provider churn?

By improving lead quality. Briefs that capture scope and budget, routed to providers who fit, are what providers renew for.

Q

Does SEO still work for services marketplaces?

Yes. Service plus location searches remain high intent. Pages with real provider proof rank and get cited by AI assistants.

Q

Do you also work with individual agencies?

Yes, through our separate digital agency growth service. This page is for marketplaces and directories.

Related services

Where this connects.

Tell us which services and locations come first.

Thirty minutes. We will tell you where we would start, and whether we are the right people to do it.

Request a services growth plan
Or send us a note