Your marketplace has traffic and listings, but revenue does not scale with them. You get a senior revenue operator who has run monetization and sales on a B2B marketplace with 40,000+ listed agencies, plus the content, search and account team that fills the pipeline. Part of our B2B marketplace growth practice.
Book a growth callA marketplace earns from vendors, from buyers, or from both: listings, subscriptions, featured placements, lead fees, commissions. A sales leader from SaaS sells one product to one buyer. A full time CRO takes months to hire and costs more than most marketplaces can justify before product market fit is proven. A fractional CRO owns the revenue model, the pricing and the pipeline from week one, and builds the system your first full time revenue hire inherits.
Which side pays, for what, and when. We test listings, subscriptions, placements, lead fees and commissions against your liquidity, so pricing grows the marketplace instead of shrinking it.
Qualified demand from search, content and partners, routed to the right offer, with stages, owners and conversion targets your team reviews every week.
Packages, a rate card, outbound to the vendors who should be on your platform, and upsell paths from free listing to paid placement.
Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush. B2B content from Karen Sosoban. B2B SEO from Florentina Schinteie. Client delivery from Jamie Onisto. No junior handoff.
We map what each side pays today, where qualified leads come from and where deals stall. You get a ranked list of revenue leaks and a 90 day plan with owners.
Packages and pricing for each side, the pages and content that bring qualified buyers and vendors, and a CRM pipeline with clear stages.
We work inside your team on monthly targets for qualified leads, pipeline and revenue, and stay until the engine runs without us.
A fractional CRO fits B2B marketplaces between seed and Series B, platforms with traffic but flat revenue, and boards that want a revenue owner before committing to a full time executive.
40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live program. 94% of referred accounts still active.
We have priced and sold both sides of a B2B marketplace: vendor packages, placements and lead products. We know where monetization starts to hurt liquidity.
The same team that brings qualified demand builds the offers it converts into. Marketing and sales stop arguing about lead quality.
Pricing, packages, playbooks and pipeline stay with you. When we finish, your next revenue hire starts with a working system.
| Digica fractional CRO | Full-time CRO | Solo fractional CRO | Sales agency | |
|---|---|---|---|---|
| Revenue model and pricing | Designed for both sides | Depends on the hire | Often one side | Not in scope |
| Who fills the pipeline | A team for content, search and delivery | A team you still need to hire | Your existing team | Outbound only |
| Marketplace experience | Built the engine four times | Varies | Usually SaaS | Usually generalist |
| Time to start | Starts with a revenue audit | Hiring often takes six months | Weeks | Weeks |
| What stays | Pricing, playbooks and pipeline | The person, while they stay | A plan | Results stop when spend stops |
A senior revenue leader who works part time inside your company, owning pricing, pipeline and revenue targets, without the cost and hiring time of a full time executive.
A fractional CMO owns traffic, positioning and qualified demand. A fractional CRO owns what that demand turns into: the revenue model, pricing, packages and the sales pipeline. Many marketplaces need both, and we can cover both.
By deciding which side pays and for what, building packages and pricing for vendors and buyers, and running a pipeline that turns qualified traffic into recurring revenue without hurting liquidity.
It depends on stage and scope. We agree the cadence up front: weekly leadership time plus a team that executes between sessions.
When the revenue model is proven and the pipeline needs a permanent owner. Part of our job is to make that hire easier: working pricing, a forecastable pipeline and a team that knows the numbers.
Thirty minutes. We will tell you what we would do first, and whether we are the right people to do it.
Book a growth call