Industries · Logistics and freight

Freight marketplace growth, lane by lane.

We help freight, logistics and warehousing marketplaces balance carrier supply and shipper demand on the lanes and services that matter. Part of our B2B marketplace growth practice.

Request a freight growth plan
For freight, logistics, warehousing and transport marketplaces
The problem

Why do freight marketplaces lose shippers?

Shippers book on lanes, modes and dates, and a quote that arrives late or not at all sends them back to their broker. Carriers and forwarders join for volume and leave when loads are thin on their lanes. Growth has to be balanced lane by lane, not across the whole map.

What you get

What we work on with you.

01

Carrier and forwarder recruitment

We recruit capacity on the lanes and services where shipper demand outruns supply.

02

Lane, mode and service pages

Pages built for the way shippers search, by route, mode and service, backed by real capacity.

03

Qualified shipper demand

Quote flows that capture lane, volume and timing, routed to carriers who respond fast.

04

AI search visibility

Clear service definitions and comparisons so assistants recommend your marketplace for shipping questions.

How we work

Three steps, one engine.

01

Map lanes and services

We find the routes and services shippers search for and where your capacity is thin.

02

Balance supply

Carriers and forwarders are recruited lane by lane and activated until they quote.

03

Grow demand where you can serve

Search, AI answers and partnerships point shippers at lanes with capacity.

Who it is for

Is this for you?

This fits B2B marketplaces and platforms for freight, forwarding, trucking, warehousing and last mile services that connect shippers with carriers and providers.

  • Shippers request quotes that nobody answers in time
  • Carriers leave because their lanes are quiet
  • Demand concentrates on a few routes
  • You are adding a new mode, lane or country

A proven playbook, pointed at your problem

40,000+ agencies listed and over a million monthly users on a B2B marketplace grown from five people. 275+ editorial collaborations in one live program. 10x+ organic impressions within six months on a water and wastewater B2B marketplace.

Why Digica

An embedded team, not an agency at arm's length.

01

A senior team, no handoff

Strategy and revenue from Gianluca Ferruggia, former General Manager of DesignRush and Forbes Business Council contributor. B2B content from Karen Sosoban. B2B SEO from Florentina Schinteie. Client delivery from Jamie Onisto.

02

Operators, not vendors

We have built the engine four times on our own platforms and clients. We work inside your team, on your roadmap and in your channels.

03

An asset you keep

Pages, authority and AI visibility stay with you. When we finish, the engine keeps producing.

See the case studies →
At a glance

Lane-led growth vs. volume-led growth.

Two ways to grow a freight marketplace
Lane-led growthVolume-led growth
Launch unitLanes and services with demandEvery route at once
SupplyCapacity where shippers bookCarriers anywhere
Key metricQuote rate and time to quote per laneTotal signups
Shipper experienceA fast, real quoteA form and a wait
OutcomeRepeat bookingsOne-off quotes
Further reading

Guides from the team.

FAQ

Questions we hear first.

Q

How do freight marketplaces grow both sides?

Lane by lane. Find the routes and services shippers search for, recruit enough carrier capacity there to quote fast, then point demand at those lanes before expanding.

Q

How do you recruit carriers and forwarders?

From shipper demand. We list the lanes and services where requests outrun capacity and recruit carriers with what they value most, steady loads on their lanes.

Q

Does SEO work for logistics marketplaces?

Yes, when pages are specific. Route, mode and service searches are high intent, and pages backed by real capacity convert into quote requests.

Q

Which metric matters most?

The share of quote requests answered within the shipper's window, per lane. It predicts repeat bookings better than traffic or signups.

Q

Do you work on international freight?

Yes. We plan lanes and countries together, wherever your shippers and carriers are.

Related services

Where this connects.

Tell us which lanes come first.

Thirty minutes. We will tell you where we would start, and whether we are the right people to do it.

Request a freight growth plan
Or send us a note